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"I just wanted to send you a note to let you know how much I enjoyed working with you on the local marketing programs. I really appreciate the work you did for us. The Southwest Region experienced greater promotional sales and less promotional cost per unit sold than the remainder of the US for the last two years in a row. I attribute these results to the great job you did in securing and managing special promotional programs in the Southwest Region using the local marketing approach."  Marvin Banks: Dow Brands Southwestern Regional Manager
 
Charlotte Motor Speedway The Atlanta Braves
 
The LA Lakers The San Antonio Spurs
Walt Disney's World On Ice
Children, parents and grandparents all experienced the colors of the wind when the Walt Disney's World On Ice Spirit Of Pocahontas performed world-class skating with lavish costumes and astounding special effects. SMS negotiated a promotional sponsorship with Feld Entertainment coordinating a discount on admission with a proof of purchase receipt. All art work and header cards as well as radio and television copy and free standing inserts as print media support was coordinated by SMS.
The Charlotte Motor Speedway
Speed Sells...SMS optimized on a unique selling opportunity providing a combination of trade advertising and focused media to capture the attention of the diehard NASCAR fans in the North and South Carolina demographics. With a combination of a ticket sweepstakes, VIP hospitality package, and a targeted media plan on the Performance Racing Network leading up to the Coca Cola 600, SMS created all the necessary elements to make an impact in consumer awareness. SMS negotiated the sports sponsorship package including hospitality for sweepstakes winners with tickets, food and beverage, and Richard Petty Driving School gift certificates for the supporting trade. SMS also provided radio copy, artwork and print to support this consumer promotion.
Atlanta Braves
Let's play ball and bring the family to the game and that's what happened when SMS negotiated a sports sponsorship for second and third quarter promotions in Atlanta, Georgia. We coordinated sweepstakes packages supported by free standing inserts print advertising. The sweepstakes offered tickets to the winners and their families to throw out the first pitch of the game for every home baseball game. Sweepstakes packages were tiered with Grand Prizes, First and 2nd Prizes providing a total of 500 winners plus a Luxury Suite for promotion support among the trade. SMS coordinated all the artwork for pocket schedules, P.O.P., tear pads and all sales promotion collateral, fulfillment house, hospitality tent parties with food and beverage. Provided the official written rules for the promotion and radio copy.
L.A. Lakers
Dreams for kids came true when SMS negotiated with the Los Angeles Lakers to offer kids a chance of a lifetime and take a Lakers Player to school loaded with gifts for the entire class! This promotion was supported by three free standing inserts as print media and also included six first prize winners as Honorary Ball Kid, Honorary Team Captain and Honorary Laker Girl. The prizes included tickets to the game, a merchandising gift pack and their name announced during the games. Second prize 136 winners won home Laker tickets and an additional 100 winners won Laker merchandise. SMS provided a personal services agreement with Robert Horry to make these appearances as well as sign autographs and pictures for a post game reception for the supporting accounts. SMS provided radio, television, Jumbotron and PA broadcasts copy and logo identification. The promotion was also described on the Lakers FanPhone and in the Laker Season Seat Newsletter. This customized Southern California plan out performed the national program significantly.
San Antonio Spurs
The Spurs bring excitement, entertainment, electricity, and more than $100 million of free national publicity to San Antonio every year in terms of television, newspaper, and magazine coverage. SMS negotiated a sports sponsorship contract with the San Antonio Spurs. We customized a road trip for two to a Spurs Road Game complete with airfare, hotel and tickets to a Western Conference Division game. This sweepstakes involved a grocery end cap program with 140 H.E.B. Stores. We coordinated sweepstakes and artwork for point of sale and entry materials and souvenir game program. Created a free standing insert print advertising to support the promotion. Provided bilingual radio copy, Spurs T.V., P.O.P., program advertising, electronic signage and coordinated luxury suite ticket packages including food and beverage to sweepstakes winners. This was the first H.E.B./Ziploc display ever achieved in a fourth quarter with additional displays of product.
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Your Key to Creative & Successful Marketing

Stout Marketing Strategies, Inc.
1563 Beaconshire Road
Houston, TX 77077
Phone: (281) 558-6968 or Toll-Free  (877) 866-4057 
Fax: (281) 558-1203

Email: linda@stoutmktg.com

 

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